Online casino games developer Play’n Go has indicated its desire to substantially grow its presence in the United Kingdom market following the decision to appoint industry veteran Stuart Trigwell to lead all of its sales efforts in the nation.
The Swedish firm declared that the hiring has been designed to “kick-start” its expansion in the United Kingdom, where it believes its HTML5-based content will “resonate strongly with players”.
“This is an exciting time for Play’n Go as we look to grow our commercial and staffing presence in the United Kingdom, where we see our games perform very strongly,” read a statement from Johan Tornqvist, Chief Executive Officer for Vaxjo-based Play’n Go. “Stuart is a key part of this strategy. His previous high-level experience working with and for leading operators as well as within the supply sector will be invaluable going forward. His appointment will be the first of many as we have big plans to stamp our mark on the United Kingdom market.”
Play’n Go, which has partnerships with leading United Kingdom-facing operators including Bet365, BetVictor and Unibet, explained that Trigwell has more than eight years of experience in the online gaming and sports sponsorship sectors while his most recent role saw him handling all British sales for virtual sports provider Global Bet.
“I’m excited to be at such an innovative company that has continued to set the industry benchmark in recent years,” read a statement from Trigwell. “I’m really looking forward to shaping our United Kingdom presence in the coming years as we continue our ambitious expansion plans.”
Play’n Go, which moreover has personnel in Malta and Hungary, stated that it has additionally opened an office in central London in order to “ensure an effective local operation” and is recruiting for a number of “development team” roles including concept art designers and mathematicians.